Work that drives
real pipeline
Every project we take on is built with one goal in mind — more qualified leads, faster sales cycles, and websites that work as hard as your sales team. Here's a look at what we've been building.
Hollaender
Hollaender is a leading manufacturer of industrial pipe fittings and structural components used across commercial construction, safety railing, and facility infrastructure. We are currently building a modernized product catalog and specification tool experience — replacing a dated site with a fast, searchable, and spec-ready destination for architects, engineers, and contractors.
Before & After
What They Said
“The team completely reimagined how we present our product line online. They brought structure and clarity to a catalog that had grown too complex for our old site to handle — and the new spec tools are exactly what our specifiers needed.
“Working with this team has been transformative. They didn't just build us a website — they helped us modernize how we communicate our 80 years of manufacturing excellence to a new generation of specifiers and buyers.
Advanced Equipment
Advanced Equipment Corporation is the world-class designer, manufacturer, and installer of operable partition systems for any application. We are building a modern site with a searchable project gallery, product catalog, spec tools, and a quote request flow for architects, engineers, and facility managers.
Before & After
What They Said
“We needed a digital presence that actually reflected the scale and quality of our work. The team understood our industry immediately — they built something that speaks directly to the architects, facility managers, and engineers we work with every day.
“Before working with Chisel, our website was basically an online business card. We've been in business since 1957, and over the years we've built a strong reputation and worked with some incredible customers — but none of that really came through on the site. What impressed me was how quickly their team got up to speed on our product line. We sell a unique product with a lot of detail behind it, and the team didn't need months to figure it out. They asked the right questions, understood our history and positioning, and translated that into designs and messaging that felt true to who we are — just sharper and more modern. Now the site actually supports our sales efforts. It clearly communicates what we do, highlights the quality of our work and the caliber of customers we've served, and reflects the fact that we've been doing this well for decades. Instead of just existing online, it's become something we actively use in conversations with prospects. It finally feels like a real sales asset — not just a placeholder.
Archer Rubber
Archer Rubber is a specialty rubber and polymer product manufacturer serving aerospace, defense, and industrial OEM customers. We are building a specification-forward site with custom product inquiry flows, technical data sheet downloads, and a market-specific landing page structure designed to convert highly specialized procurement audiences.
Ekahau
Ekahau is the global leader in Wi-Fi design and troubleshooting software, trusted by enterprise IT teams, MSPs, and network engineers worldwide. We redesigned their marketing site to sharpen the product narrative, improve onboarding clarity for multiple buyer personas, and drive demo request conversions across a highly technical audience.
Lematic
Lematic is a leading manufacturer of material handling and mailing automation equipment. We rebuilt their digital presence to better serve their dealer network and specifier audience — cleaner product architecture, improved technical documentation access, and a lead flow built around the way their sales team actually works.
Before & After
Rincon Power
Rincon Power manufactures high-performance contactors, battery disconnects, current sensors, and HV relays for EV and industrial applications. We're rebuilding their digital presence to match the precision of their products — a spec-driven catalog, industry-specific landing pages, and a quote request flow built for engineers and procurement teams.
Before & After
Casso Solar
Casso Solar is a residential and commercial solar installer serving homeowners and businesses looking to reduce energy costs. We built a lead-generation-first site with an instant savings estimator, project gallery, and streamlined quote request flow — turning visitors into qualified consultations faster than their previous site ever could.
Let's build something
that drives results
If you see your challenges reflected in this work, we should talk. Every engagement starts with a conversation about what's not working today.