Case study
Site redesignEkahau
A technical product, explained for every buyer in the room.
- B2B SaaS / Wi-Fi design
- Enterprise
- Product marketing
Ekahau is the global leader in Wi-Fi design and troubleshooting software, trusted by enterprise IT teams, MSPs, and network engineers worldwide. We redesigned their marketing site to sharpen the product narrative, improve onboarding clarity for multiple buyer personas, and drive demo request conversions across a highly technical audience.
- Sector
- B2B SaaS
- Audience
- IT, MSPs & engineers
- Primary goal
- Demo requests
What changed
A sharper product narrative
The homepage leads with what Ekahau does and why it matters, before getting into hardware and feature detail.
Clear paths for each persona
Enterprise IT teams, MSPs, and network engineers each get a clear route to the products and information that fit their role.
Built around the demo request
Product pages like Sidekick 2 build the technical case and end in one obvious next step: request a demo.
Modules in this build
The proven modules behind the site, tailored to Ekahau.
Lead pages
Product and persona pages built to turn technical visitors into demo requests.
Inquiry follow-up
Demo requests routed to the right team so every inquiry gets a timely answer.
SEO & AEO
Product pages structured to show up when network teams search, or ask AI, for Wi-Fi design tools.
Customization
A site shaped around Ekahau’s product line and the people who buy it.
Live previews
Scroll inside each page, or expand it to full size.
Homepage — scroll to explore
Sidekick 2 product page — scroll to explore