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chiselandco.

Solutions / Fabrication

More than metal. Show what you can build.

Your work is more than a list of processes. Help buyers see the finished result—and how much of the job you can take on.

Buyers need a fabricator who can handle the material, scale, finish, and assembly—not just a list of machines. We connect your project experience to a quoting process built around the way your shop works.

Let’s look at your website
Built for your sales reality

More than cut and bend.A partner for the complete build.

Where revenue comes from

Five ways to grow
Fabrication revenue.

Each lever lines up with the features that move it—so you invest where it pays back.

  1. Win the shortlist with relevant work.

    Show finished projects by material, process, and application.

  2. Turn visits into qualified RFQs.

    Gather dimensions, drawings, finishes, quantities, and installation needs.

  3. Make technical evaluation easier.

    Make material capabilities, equipment limits, and finish options accessible.

  4. Get found for the capabilities you offer.

    Reach buyers looking for your fabrication specialties and service area.

  5. Keep opportunities moving toward a decision.

    Keep estimates moving as scope, schedules, and project details change.

How this solution is built

Proven modules.
Your brand on top.

Every industry solution is a set of modules we’ve already built and refined, plus the brand and processes that make you different. Here’s where we’d start for Fabrication.

The custom layer · Entirely yours

An entirely custom website.
Unmistakably your brand.

The modules are the foundation—not a template. We design your site around your identity, your buyers, and the way you do business. From the first impression to the quote process, it’s built to feel and work like you.

  • Your brand
  • Your sales process
  • Your application expertise

Recommended modules

Where we’d start
  • Project & capability catalog

    Show finished projects by material, process, and application.

  • Request for quote

    Gather dimensions, drawings, finishes, quantities, and installation needs.

  • Technical document hub

    Make material capabilities, equipment limits, and finish options accessible.

  • SEO & AEO

    Reach buyers looking for your fabrication specialties and service area.

  • Inquiry follow-up

    Keep estimates moving as scope, schedules, and project details change.

Optional modules

Add as needed
  • Credibility & certifications

    Show relevant welding qualifications and quality documentation.

  • Image enhancement & outpainting

    Turn shop-floor photos into polished imagery with better lighting and expanded backgrounds.

  • Form & lead tracking

    Connect incoming projects to the services and campaigns that drove them.

  • Custom integrations

    Connect your CRM, ERP, or configurator.

Every module is tailored to your business during planning.

Talk through this setup

One team. Built around your business.

An agency
that gets you.

You shouldn’t need an SEO firm, an ads agency, and a developer—then spend your time teaching all three how your industry works.

We bring search, paid campaigns, and industrial-specific development together. One team that understands technical buyers, long sales cycles, and the difference between a lead and a real equipment opportunity.

Tell us how your business works
  • SEO that speaks your buyer’s language.

    Get found for the applications, equipment, and technical problems your customers actually search for—not just broad keywords.

  • Ads built for a considered purchase.

    Connect targeted campaigns to relevant landing pages and qualified inquiries. Keep the focus on real opportunities, not just clicks.

  • Development that fits how you sell.

    From equipment catalogs and technical documents to application-specific RFQs and integrations, build around your products and processes.

The modules are the foundation. Your brand, your processes, and a team that understands your market make it yours.

  • Sheet metal fabricators
  • Welding & assembly shops
  • Structural fabrication
  • Custom metalwork

We understand the buying process

Your buyer needs confidence.
Not another sales pitch.

Complete capabilities

Sell the complete capability.

Buyers see cutting or welding in isolation and miss your ability to deliver finished assemblies. That leaves larger, better-fit projects going elsewhere.

How we help

Connect cutting, forming, welding, finishing, and assembly so buyers understand what you can take off their plate.

Experience made visible

Make experience easy to evaluate.

A folder of unlabeled shop photos doesn’t explain the materials, scale, or complexity your team has already handled.

How we help

Organize approved project photos around the application, materials, and constraints—not an unlabeled gallery.

Clear scope from day one

Reduce back-and-forth before quoting.

Drawings alone rarely tell the whole story. Finish, delivery, assembly, and installation requirements can change the estimate completely.

How we help

Ask the right questions up front, then guide buyers through missing information and the next step in your estimating process.

Case studies

Fabrication, in practice.

What we put to work

Every part of the sale.
One connected partner.

We scope the solution around your capabilities, your buyers, and your sales process. Not a package full of things you don’t need.

Website development

Websites that explain your capabilities.

A custom website for fabrication, built around your processes, your buyers, and the way your team handles new work.

See how it works

Project & case study libraries

Past work that makes the case.

Show finished projects by material, process, and application.

See how it works

SEO & answer engine optimization

Be found for the problem you solve.

Reach buyers looking for your fabrication specialties and service area.

See how it works

Application & RFQ forms

Better inquiries. Better first conversations.

Gather dimensions, drawings, finishes, quantities, and installation needs.

See how it works

Lead tracking & follow-up

Stay connected through the decision.

Keep estimates moving as scope, schedules, and project details change.

See how it works

Technical resources & credibility

Give every stakeholder the right proof.

Make material capabilities, equipment limits, and finish options accessible.

See how it works

Put your experience to work

Don’t just say
“we’ve done this.”
Show them.

The strongest project story isn’t just a gallery. It connects a buyer’s problem to evidence that your team can solve it.

The anatomy of a useful project story

The application
What the customer needed to manufacture, assemble, or qualify.
The challenge
Material, geometry, tolerances, finish, or documentation requirements.
Your solution
The process choices, quality controls, and delivery approach.
The evidence
Approved photos, verified results, and references where available.
The next step
An invitation to discuss a similar application with your team.

Your website. A clear plan forward.

What we’d change.
What it would cost.

Enter your website URL and we’ll tell you exactly what we’d change to increase your credibility, traffic, and leads—and what it would cost to make it happen.

  • Specific recommendations. What to improve and why it matters.
  • Clear priorities. What to tackle first for the biggest impact.
  • An itemized estimate. The cost to put your plan into action.

Your website is all we need to start.

A personal review, not an automated score. Request it through your email app.