Case study
In developmentHollaender
Structural fittings, made easy to find and specify.
- Industrial / Manufacturing
- Manufacturing
- Product catalog
- B2B
Hollaender is a leading manufacturer of industrial pipe fittings and structural components used across commercial construction, safety railing, and facility infrastructure. We are building a modernized product catalog and specification experience — replacing a dated site with a fast, searchable, spec-ready destination for architects, engineers, and contractors.
- Status
- In build
- Launch target
- September 2026
- Pages scoped
- 40+
Before & after
Drag the handle to compare the old site with the new one.
The team completely reimagined how we present our product line online. They brought structure and clarity to a catalog that had grown too complex for our old site to handle — and the new spec tools are exactly what our specifiers needed.
What changed
Catalog organized by application
Fittings, railing systems, and aluminum components are grouped by how buyers actually use them, so a contractor can get from "what am I building" to the right part without guessing at product codes.
Specs and drawings up front
Dimensions, materials, and downloadable drawings sit on each product page instead of behind a phone call, which is what architects and engineers need to put Hollaender into a spec.
A clearer path to a quote
Every product and application page ends in a project quote request, so serious buyers have one obvious next step.
Modules in this build
The proven modules behind the site, tailored to Hollaender.
Product browsing & catalog
Fittings, railing systems, and aluminum components organized by application, with filters buyers can actually use.
Lead pages
Application-focused landing pages that capture inquiries and tie each one back to the campaign or search that brought it in.
Technical document hub
Dimensions, materials, and downloadable drawings on every product page, ready to drop into a spec.
Request for quote
A project quote request at the end of every product and application page.
SEO & AEO
Product and application pages structured to show up when architects and contractors search, or ask AI.
Live previews
Scroll inside each page, or expand it to full size.
Main homepage — scroll to explore
Architectural railing — scroll to explore
Aluminum fittings — scroll to explore
Our story — scroll to explore